What is SourcedBySab and how did it all begin? Let’s rewind a little.

After finishing her studies in Mechatronic Engineering at DCU, Sab returned home to the hills of Donegal during the pandemic, ready for a new challenge and a change of pace. That’s where the idea that became SourcedBySab began to take shape.

Sab’s entrepreneurial spirit started long before that. As a kid, she was always creating and taking part in school mini-company projects that went on to win multiple national awards. While still in school, she completed an internship with Google, where she first experienced the power of innovation, teamwork, and technology-led thinking.

During her college years, Sab worked with some of Ireland’s leading tech and innovation environments, including Dogpatch Labs and ESB’s innovation hub, X_Site. Those experiences exposed her to design thinking, sustainability, and how ideas move from concept to impact. Bringing that mindset back home to Donegal, she wanted to build something that blended creativity with purpose, and that’s how SourcedBySab began.

It all started during lockdown. While clearing her room, Sab came across her old tiedye collection (from a previous entrepreneurial project!) and began reselling clothing online. After experimenting on eBay and Facebook Marketplace, she launched @SourcedBySab on Depop, combining pieces from her own wardrobe with handpicked vintage streetwear.

Within 12 weeks, SourcedBySab became a Depop Top Seller, ranking among the top 0.001% of accounts worldwide. What began as a small project quickly built a loyal following, and a weekend pop-up at The Blue Goat in Ramelton confirmed what Sab already felt — there was something special happening in Donegal.

Soon after, her sister Maeve joined while studying Business at DCU. What started as a casual conversation about opening a store soon turned into action. By November 2021, the first SourcedBySab concept store opened in Letterkenny, built with care, creativity, and community at its heart.

In 2022, Thomas joined the team, followed by Oisín a year later. Together, they’ve helped SourcedBySab grow into a creative studio and global retail brand with strong roots in Donegal.

Since launching sourcedbysab.com in 2024, the brand has shipped worldwide, collaborated with Irish icons like Football Special and Pellador, and worked alongside some of Ireland’s most exciting fashion talent. SourcedBySab has also dressed a number of well-known names including Irish band Picture This, Tommy Tiernan, Roz Purcell, Irish Influencer of the Year Eric Roberts, and the Donegal GAA team, to name a few.

Today, SourcedBySab continues to evolve, developing its own line of original SBS products made with sustainable processes and materials. Each design reflects the same values that shaped the brand from day one — creativity, community, and a belief that Donegal can stand proudly on the global stage.

At its heart, SourcedBySab is a story about curiosity, resilience, and homegrown innovation. From a box of tie-dye to a global audience, the journey continues, one drop and one idea at a time.